Brianna Sage Perkins

Content & Product Marketing Leader

About

As a passionate storyteller and content strategist, I’ve spent 7+ years transforming complex technical concepts into compelling narratives that drive real business results. I combine creative storytelling with analytical thinking, creating content that genuinely connects with B2B audiences while delivering concrete, measurable outcomes.

My experience includes creating engaging thought leadership content and implementing solutions that increased pipeline velocity by 2.7x. I’m committed to developing team members’ skills while driving business growth through effective storytelling.

I believe content doesn’t just inform - it inspires action, builds community, and drives growth. I bring this philosophy to every team I lead and every story I help tell.

In my free time, I find inspiration on the trails of Marin, hiking alongside my golden retriever Skye. I’ve found nature to be a crucial aspect for driving creativity, mindfulness, and playful adventure that supports continued growth.

Strategic ABM Content Marketing Campaign

Campaign Overview

Led the strategic planning and execution of a comprehensive Account-Based Marketing campaign coinciding with the launch of Full Circle ABM, a native Salesforce application designed to measure ABM performance through the entire funnel. This campaign positioned Full Circle Insights as a thought leader in the ABM space while demonstrating the product's capabilities through our own implementation.

Strategic Approach

  • Data-Driven Content Strategy: Utilized Full Circle ABM's own analytics capabilities to track content performance beyond traditional metrics, measuring influence on pipeline velocity and opportunity creation

  • Thought Leadership Focus: Curated high-value content targeting key decision-makers (VPs of Marketing, CMOs, CROs, and Marketing Operations professionals)

  • Multi-Format Content Mix: Developed diverse content assets to engage target accounts at various stages of the buyer journey

Key Campaign Elements

  • ABM Webinar Series: Produced and hosted industry expert panels featuring thought leaders from Bombora and Forrester, establishing credibility and expanding reach

  • Premium eBook: Created in-depth guide on ABM measurement best practices and implementation strategies

  • Tactical Resources: Developed high-quality cheat sheets and practical resources for marketing professionals facing specific ABM challenges

Measurable Results

  • Generated over 900 qualified leads from target accounts

  • Exceeded quarterly MQL goals by leveraging precise audience targeting

  • Significantly increased marketing-contributed opportunities and pipeline velocity

  • Demonstrated clear ROI by tracking specific content assets' influence on revenue opportunities

Impact

This campaign successfully demonstrated both the effectiveness of our ABM solution and our own expertise in content-driven ABM strategies. By using our own product to measure and optimize our campaign, we created a compelling case study that resonated with prospects facing similar marketing measurement challenges.

Strategic Content & Thought Leadership

Technical Articles & Industry Insights

Sales Enablement Resources & Press Releases

Healthcare & Nonprofit Initiatives

Educational Graphics & Visual Resources

Community Support Resources

Clients & Partnerships

Thank You for Visiting

Whether you're looking for someone to lead your next marketing campaign, optimize your content strategy, or bring fresh perspectives to your team, I'd love to discuss how we might work together.

Let’s Connect!

If you're interested in collaborating or just want to exchange ideas, please reach out—I believe we could create something remarkable together.

LinkedIn

Email: briannasageperkins@gmail.com

"I am going to spend as much time as I can creating delightful things out of my existence, because that’s what brings me awake and that’s what brings me alive." -Elizabeth Gilbert