Brianna Sage Perkins
Marketing Portfolio
About
As a results-driven demand generation marketer with 7+ years of marketing experience, I transform complex B2B solutions into compelling campaigns that accelerate pipeline and drive revenue. My expertise spans the full marketing technology stack, including hands-on experience with Marketo, Salesforce, and analytics platforms that deliver measurable business outcomes.
I’ve successfully implemented multi-channel demand generation strategies that increased pipeline velocity by 2.7x and generated 900+ leads for enterprise technology solutions. I excel at the intersection of creative storytelling and data-driven decision making, building campaigns that not only engage target audiences but convert them into revenue.
My collaborative approach includes close partnership with sales teams to optimize lead quality, refine nurture sequences, and identify expansion opportunities within existing accounts. I believe effective demand generation doesn’t just fill the top of funnel - it accelerates opportunities throughout the entire revenue pipeline.
In my free time, I find inspiration on the trails of Marin, hiking alongside my golden retriever Skye. I’ve found nature to be a crucial aspect for driving creativity, mindfulness, and playful adventure that supports continued growth.
Strategic Demand Generation: ABM-Powered Pipeline Acceleration
Campaign Overview
Led the strategic planning and execution of a comprehensive demand generation campaign leveraging Account-Based Marketing principles to support the launch of Full Circle ABM, a native Salesforce application. This multi-channel initiative not only positioned Full Circle Insights as a thought leader but also delivered measurable pipeline results through targeted prospect engagement.
Strategic Approach
Technology-Powered Execution: Utilized Full Circle Insights analytics capabilities to track content performance beyond traditional metrics, measuring influence on pipeline velocity and opportunity creation.
Sales-Marketing Alignment: Collaborated closely with sales teams to define target accounts, refine messaging, and implement lead scoring that prioritized high-potential opportunities.
Multi-Channel Engagement Strategy: Deployed coordinated campaigns across email, webinars, and digital advertising to engage prospects at various stages of the buyer journey.
Key Campaign Elements
ABM Webinar Series: Produced and hosted industry expert panels featuring thought leaders from Bombora and Forrester, establishing credibility and expanding reach
Premium eBook: Created in-depth guide on ABM measurement best practices and implementation strategies
Tactical Resources: Developed high-quality cheat sheets and practical resources for marketing professionals facing specific ABM challenges
Measurable Results
Generated over 900 qualified leads from target accounts
Exceeded quarterly MQL goals by leveraging precise audience targeting
Significantly increased marketing-contributed opportunities and pipeline velocity
Demonstrated clear ROI by tracking specific content assets' influence on revenue opportunities
Impact
This campaign demonstrated the power of integrated demand generation strategy powered by marketing technology. By leveraging Full Circle’s capabilities alongside Salesforce and Outreach, we created a measurable impact on both pipeline generation and velocity - proving the effectiveness of our solution while delivering concrete business results.
Strategic Content & Thought Leadership
Webinars
Technical Articles & Industry Insights
Sales Enablement Resources & Press Releases
Healthcare & Nonprofit
Educational Graphics & Visual Resources
Community Support Resources
Notable Clients & Partnerships
Thank You for Visiting
Whether you're looking for an experienced demand generation leader to accelerate your pipeline, a marketing technology expert to optimize your customer acquisition strategy, or a data-driven marketer to drive measurable business results, I’d love to discuss how we might work together.
Let’s Connect!
If you're interested in collaborating or just want to exchange ideas about driving growth through strategic marketing, please reach out!
Email: briannasageperkins@gmail.com
"I am going to spend as much time as I can creating delightful things out of my existence, because that’s what brings me awake and that’s what brings me alive." -Elizabeth Gilbert